Music Videos

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys or marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including “illustrated song”, “filmed insert”, “promotional (promo) film”, “promotional clip”, “promotional video”, “song video”, “song clip” or “film clip”. Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequently, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.

Music videos use a wide range of styles of contemporary video making techniques, including animation, live action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation, music, and live action. Combining these styles and techniques has become more popular because of the variation it resent to the audience. Many music videos interpret images and scenes from the song’s lyrics, while others take a more thematic approach. Other music videos may be without a set concept, being merely a filmed version of the song’s live performance.[2] Music videos have also become a place where product placement is evident in almost every mainstream video. They are always parent and it usually takes place because the artist is sponsoring a product or brand. An example of product placement is the Beats Pill being featured in numerous hip hop videos. The strong emphasis on product placement is something that has evolved because of the global scale music videos can reach because of websites such as YouTube.

U.S. and foreign films

The English film title, original title, country of origin and production year are listed. Foreign-language films are subtitled in English.

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Got It Got It

“Got It Got It” is a music video shot and edited by students from the Savannah College of Art and Design in Savannah, GA, USA for artist DarriusTheGreatest and music producer tTopicana. The concept was first developed by director Pong Tulyathan as a way to visualize the mental health issues DarriusTheGreatest faced as a teenager… Read more »

Mongol

A man spent years seeking redemption after abandoning his mother when he was a child.

Forlana

Music video by William Harper for Toa’s Forlana

Clean Green Dream

Music Video/Documentary about a Middle School Earth Day project and their thoughts on the meaning.

Carnival Youth – Boys Do Cry

A homage to exploitation films of the 70’s, this music video is about an unstoppable force of nature making every grown man cry.

Bluesman

In Brazil, the country with the biggest black population outside of Africa, racism is institutionalized. So, when upcoming artist Baco Exu do Blues asked us to launch his album – Bluesman – we didn’t make it about the songs. We turned it into a movement.

Banaras Wilderness

A short film documenting the feel and rhythm of Banaras (a holy city in India) and the idiosyncrasies of its people, weaved to the ‘Ghost Song’ by The Doors.

Altas – Rattenkonig

Horace wrote “You may drive out Nature with a pitchfork, but she will always come roaring back.” This dark and atmospheric art film begins in a dystopian office where employees fulfill their mundane tasks as cogs in the great machine. However, a looming chthonic force begins to invade, seeping in between cubicles and calling all… Read more »

Aging Rockers V2.0

The inspiration for Aging Rockers, an art-music video, occurred in the mid-1980s after a friend raved about a new dance club that I later visited. It was instantly clear that the average patron’s age was about 18 and that I as a 30-something was the onvious outsider, not unwelcome, just invisible, irrelevant. That evening provided… Read more »

ACS France

This is the promotional video of “ACS France” a company specialized in aerial filming for cinema, television, and large-scale events. For this music video, ACS France commissioned original music from film composer Jonathan Galland.